Illustrative icon set created for a market research company. The icons represent the various research methods used to engage with respondents. These icons serve to identify the methods both internally and in proposals to clients. The design is meant to be bright, organic and playful to stand out in proposal documents and to communicate the company's human-centric approach.
Logo and branding for a catering company in Guelph, ON. 'Terra et Silva' means the earth and the forest. The food they prepare is gathered by foraging and from local farmers.
Branding and user interface design for a Toronto tips app centred around public transit. TransitHub was formed as part of Toronto's Startup weekend by a team of developers, marketers and me (the designer). We worked together to create our app concept over the course of the Startup Weekend event and continued to work together on it for 1 year. It was a valuable experience for me in pitching, branding, user-interface design/testing and agile development.
A custom logo treatment for the Gloucester, MA chapter of the Awesome Foundation. The design incorporates the Awesome Foundation's existing pink fast-forward style logo with an image of the town's traditional schooner fishing boats. The Awesome Foundation is a community-based organization committed to making the world more awesome! They offer no strings attached grants of $1000 to applicants to help make their awesome ideas a reality.
Logo and promotional materials for the Fringe Festival production Society of Skeptics by Brent Wells
Logo and stamp for an internal design team. This bold and simple mark serves to brand the team and introduce their new name. The stamp can be used on a variety of surfaces and helps to increase the team's visibility within the organization.
A satirical newsletter for an imagined community in Toronto's north end.
Written by Brent Wells
Design, layout & comics by Nicole McReynolds
Comic-style illustrations created for a company holiday card. These cards were distributed to clients by mail and digitally. They were inspired by our company's mission to help our clients think differently. We came up with these alternate uses for a santa hat to spread some holiday cheer and laughter.
Fun, friendly, hand-crafted cards for many occasions. Pick up some in the store!
A silly zine for silly spoons.
Screen-printed cover and hand-sewn binding.